Gamania Cheer Up Foundation

Gamania Cheer Up Fundation

Gamania Cheer Up Foundation (hereinafter called “the Foundation”) is an extension of the spirit of going on adventures and taking up challenges as advocated by the Chairman of the Group and founder of the foundation. Keeping in line with the brand core of the Group—Dare to Challenge, this public welfare platform established in 2008 encourages young people to embark on adventures, gathering like-minded partners across Taiwan, and creating and promoting unique “Gamania values.”

As times have changed, the foundation has moved with the times, not only encouraging young people to dream hard, but also launching an initiative called “GoNext” in 2022 to support young people in boldly looking to the future. This is also an encouragement to ourselves, reminding us to keep “going next,” reinforce the adventure education, and expand the social influence of adventure culture through the initiative. From the perspective of risk management, we have developed the following campains .We meet the goals of quality education (SDG 4) and promoting a peaceful, diverse society (SDG 16) on the path of sustainable development, empowering and advocating the general public’s social inclusion and support for the new generation who are not afraid of challenges and bravely put their innovative ideas into action.

Based on the core concept of “science of adventure,” the foundation supported young people’s long journeys for their dreams through the “Big Dream Project” and stimulated the youth to challenge themselves through the “Gamania NewAPEs School” in recent years. The “Gamania Coast to Peak Ultra Marathon” was therefore held with an aim to build a challenging ultra marathon system of the highest specification in Taiwan that attracted top international runners to the country and facilitated industrial and professional upgrades. In addition, the foundation arranged 2 offline “Adventure Get-togethers” sharing sessions, 1 annual “Adventure Conference,” and several results announcement press conferences, the Foundation directly engaged in face-to-face exchanges with more than 400 participants, media representatives, and key opinion leaders (KOLs) from relevant fields. By promoting the spirit of “GoNext: Embrace Adventure,” it created an inclusive platform spanning generations and disciplines. Also, we have continued to communicate with more than 1,000 Gamania Group employees while also achieving breakthrough growth in digital outreach. Over the year, the Foundation accumulated 464,791 views on Facebook and 120,519 views on Instagram, successfully transforming the spirit of adventure into widespread digital resonance across society.